California is cementing its status as the sports and events capital of the world, hosting a slew of high-profile gatherings that are generating billions in economic activity for the Golden State. From the upcoming Super Bowl LX to the 2026 FIFA World Cup, the state is setting a new gold standard for major event hosting that is delivering tangible benefits to communities across California.
Super Bowl LX Brings $500M Boost to Bay Area
This Sunday, California will welcome an estimated 90,000 fans to Levi's Stadium in Santa Clara for Super Bowl LX, one of the world's largest sporting events. According to a study by the Bay Area Host Committee, the championship game is projected to generate approximately $500 million in total economic impact for the region, creating thousands of jobs and driving tourism.
$18B in Economic Activity from Upcoming Events
But the Super Bowl is just one piece of a broader lineup of major events expected to create tens of billions in economic revenue and growth for California over the next few years. As Travel and Tour World reports, the state is set to host five large-scale events in the next three years that are projected to generate at least $18 billion in total economic activity. This includes the 2026 FIFA World Cup, which is estimated to bring over $1 billion in economic benefits to Los Angeles and the Bay Area alone.
What this really means is that California is solidifying its position as the premier destination for global events, drawing in massive crowds and delivering a significant economic boost to local communities. The state's unparalleled infrastructure, tourism appeal, and diverse population make it the ideal host for the world's biggest sporting and cultural gatherings.
A Statewide Celebration of California's Best
As millions of fans arrive from around the globe, these events showcase the very best of California. Governor Gavin Newsom noted, "The Bay Area continues to be a destination for the world's largest sporting events, and we look forward to the opportunity to showcase our state on one of the world's biggest stages." From creating jobs and driving tourism to strengthening local economies, these gatherings deliver lasting benefits that elevate California's standing on the global stage.
The bigger picture here is that California is cementing its reputation as the ultimate destination for major events, sports, and cultural celebrations. By hosting these high-profile gatherings, the state is generating billions in economic activity, showcasing its diverse communities, and solidifying its position as the global leader in event hosting and tourism.